PETA goes Dot XXX

PETA has long had provocative imagery in their ads. Many people have criticized them for exploiting women in their promotion of animal rights. But they are taking their nakedness to a new level. PETA is launching their own .XXX site. Though they might not be aware of the controversy in the adult industry regarding this TLD, they are definitely not only preventing anyone else from using their branded (and trademarked) URL, but they are capitalizing on it.

I am sure this will come as a mild surprise to many people. Though if you have really paid attention to their marketing campaigns, it is not a big leap. Of course, if you paid attention to their marketing campaigns, anyone who was looking to capitalize on a big name .xxx left unclaimed after the “sunset” period for trademarked URL registration, would not have had to think hard to come up with a PETA knock of porn site.

PETA is aware that this is a controversial move, but they have been in the center of controversy since they started their nude anti-fur and nude anti-meat ads.

Here are some ads that a few well known porn stars have already been featured in. Will the new site open a new more mainstream modeling opportunity for adult stars?

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