Recently Twitter CEO Jack Dorsey had a tweetstorm about what Twitter is doing to keep its users safe. As we discovered this included hiding adult content in search unless your settings have been adjusted properly, thus leading many people to believe that they had been shadow banned by Twitter. This week, Twitter has announced the rollout schedule for the upcoming safety policy changes and what exactly those mean. And by exactly, I mean they gave a vague and confusing description.

Safety Updates

Twitter has decided to address the following topics in their upcoming safety update:

*Non-consensual nudity

*Unwanted sexual advances

*Hate symbols and imagery

*Violent groups

*Tweets that glorify violence

All of this sounds fine but what do they really mean by non-consensual nudity? All of us in adult are in full support of consensual nudity. That goes without saying, however, they are making a move to lump consensual content in with non-consensual content. John Starr, head of Twitter’s Trust and Safety Council, addressed the topic in an email:

Non-consensual nudity

Current approach – *We treat people who are the original, malicious posters of non-consensual nudity the same as we do people who may unknowingly tweet the content. In both instances, people are required to delete the tweet(s) in question and are temporarily locked out of their accounts. They are permanently suspended if they post non-consensual nudity again.

Updated approach – *We will immediately and permanently suspend any account we identify as the original poster/source of non-consensual nudity and/or if a user makes it clear they are intentionally posting said content to harass their target. We will do a full account review whenever we receive a tweet-level report about non-consensual nudity. If the account appears to be dedicated to posting non-consensual nudity then we will suspend the entire account immediately.

*Our definition of “non-consensual nudity” is expanding to more broadly include content like upskirt imagery, “creep shots,” and hidden camera content. Given that people appearing in this content often do not know the material exists, we will not require a report from a target in order to remove it.

*While we recognize there’s an entire genre of pornography dedicated to this type of content, it’s nearly impossible for us to distinguish when this content may/may not have been produced and distributed consensually. We would rather error on the side of protecting victims and removing this type of content when we become aware of it.

The biggest changes are permanently suspending an account without warning; the content does not need to be reported by a user in order to be removed, and the expansion of the definition of “non-consensual nudity.” It is great that they recognize that there is a genre of porn in this niche, but that recognition is useless since they say there is not way for them to distinguish what has been distributed consensually or not. Of course, there are ways they can identify if they wanted to work with our industry. Has Twitter reached out to the industry to ask how they can verify? No, they have not. I have reached out to both John Starr and Jack Dorsey to inquire if they would be interested in working with our industry instead of against it. At this time I have not heard back.

Julia from StockingsVR.com said, “I am always aware that social media can and will ban questionable material such as StockingsVR.com. I have decided not to use the word upskirt in any of my future updates.” She continues with a worry that many of us have, “The issue I think is my past updates—so many to police—I will also take real care in the photos I am going to use in the future.” 

Twitter has not mentioned if they will be policing older images. They have also not mentioned any other specific keywords other than upskirt leaving what they consider non-consensual nudity up in the air.

Read the full article at AVN.com

Black Friday is the biggest shopping day of the year. But does that mean that people are only shopping for their kids or parents? No. People are shopping for everything and that includes porn!

Though these tactics are mainly used in mainstream business, they are still highly relevant.  On Black Friday people want to shop and you need to know how to harness that.

Here are two ways you can use social media to drive some extra sales over the Thanksgiving weekend.

Facebook

1. Custom Landing Page
   Create a custom landing page that shows some great graphics and text to feature your Black Friday special. This is a lot easier than it sounds. You can use easy to use landing page design programs, like Lujure to do a simple drag and drop to create your page. You can also add trackable links using Google Analytics, which you can automatically add to the page, or by using link shortners like Bit.ly to track clicks back to your site.Here are what some other major retailers are doing with their landing pages to help give you some ideas.Just like with anything adult on Facebook you have to be careful. They don’t like anything too provocative, but that does not mean you can’t have some fun.  Take a look the Victorias Secret landing page. Sexy and still pushing the sale.
2. Promote on Facebook
   If you did create a custom landing page then promote your sale by using the link to the tab. That way you can direct people to your new beautiful page to promote you sale. You can also link back to your website or anything else that will give information about your upcoming event.
3. Facebook Ad
   Thought Facebook ads have a low click through rate they are incredibly easy to target and for even specific promotions they are perfect. If you have a physical location you can easily geo-target your ads, making sure the ads will only appear to people in your geographic location. If you are solely online, you can also target via age, gender, education and interest. Again, if you have a custom landing page, make sure that new people will automatically go there by setting it as your default place to land for new users (you can do that by going into edit info on your page, manage permissions, and then chose where you want new users to land).

Twitter

1. Marketing Tweets
   Set up tweets that talk about your sale. Make sure to use hashtags to target your specific niche.
2. Twitter Promo
   Even if you already have a sale event going on, you can still add a little extra to help your Twitter peeps. The tweeps love to know they are special. Give them their own promo code to use to get an extra bonus when they shop with you.
3. Retweet Promo
   Retweets are a great tool in viral marketing. You can ask people to tweet your link out and let them know that they will receive a special discount by tweeting the link. There are a couple ways you can do that. You can either specifically ask for retweets and then DM anyone who RTs you a promo code or you can create a special trackable link to your website that will give people a special discount. The second way is easier and will need less involvement from you. Plus it is more conducive to the viral marketing process. People can promote your link, go to the page and get the promo. Plus by using a trackable link, or a specially designed page for your “twitter promo” you can track exactly how many people came to the page and get a gauge for your promo ROI.
4. DMs
   We all hate those auto DMs that welcome people to their twitter. But DMs can be useful. If you are doing a big sale you can send DMs to your followers and let them know about the sale. If there is a a promo code, give them that as a special “twitter” gift. Though many people ignore DMs that are obviously ads, if you write it in a personable fashion you are likely to get a few bites.

Everyone is talking about everything, you just need to make sure you are harnessing the conversation to give your business a boost.