Mainstream Thinks Dot XXX is a Bust

Dot XXXAn op-ed piece was written on Mashable about the new dot XXX domain. It was a criticism piece about dot XXX being an irrelevant domain and that main stream people will only be buying it to prevent pornographers from using their trademark.

The author was ignoring the first non-adult trademark to purchase a .XXX with their own uses in mind..PETA. PETA was one of the first companies to buy a .XXX and they have every intention of using the site for their own marketing purposes. Since many people think that their ads are verging on pornographic anyway, it will be interesting to see what they do with their new domain.

The writer continued to criticize the adult industry and their history of domain names, saying that most of our traffic is based off of accidental web stumbles instead of specific searches, SEO and all the other traditional means of driving traffic to a site. He used the example of Whitehouse.com being an adult site and not a site for the White House. In that case, yes accidental traffic was the primary source. Of course the domain also gained a big reputation because it is not the White House and people liked the humor of it.  In this case the criticism  was more that someone was quick enough to buy that hot domain real estate and figure out a way to monetize it in a big way.

He also used Whitehouse.com as an example of a site not being what is appears to be.  According to this logic, your business URL and name needs to be reflective of exactly what you do. So if you make wool scarves, you better call your business Wool Scarves Inc and have the domain be woolscarves.com. Because branding like “Warm Sheep” is misleading. I think the marketing world on a whole would have a huge issue with this logic.

Is he right that most mainstream businesses will buy a .XXX domain to prevent someone else from using it? Yes. Of course that is why they also bought .net, .me, .com, .co, .info, .cc ….you get my point.  If your business is trademarked and branded you want to make sure that you are capturing every possible source of traffic. You don’t want someone else benefiting from your brands hard work. Is .XXX any different? No.

So will there be some mainstream .XXX that is actually used? Yes. Will some be parked? Yes. Does it mean that .XXX is a failure? ….no.

Porn on LinkedIn? The Social Network You are NOT Using

 

Naked LinkedIn
Porn has a place on LinkedIn

Porn on Twitter? No problem.

 

Porn on Facebook? Yeah, its there. But a little more tricky.

Porn on LinkedIn? You bet! But not in the way you are thinking.

LinkedIn is currently the fastest growing social network. It surpassed Twitter in May after the company went public. But LinkedIn is often associated with people searching for jobs. That is not all it is good for. LinkedIn is the social network for business people. It lets you put up your resume and then connect with a wide variety of people, from colleagues to people you want to possible do business with.

The groups are a very powerful function. They are generally topic related. When you join you have to opportunity to post information or comment on posts about the subject topic. It is also a great way to begin networking with people you are interested in connecting with. For instance, there is an adult social media group for people to share and discuss issues in adult entertainment and social media.

But what about porn on LinkedIn? Because this is a business site this is not a place for content distribution. However, that does not mean that it has no value or place in adult entertainment. If you are in adult entertainment then that means you are in business. There are a lot of people in adult who are on LinkedIn, from entertainers to webmasters, photographers, studios, etc. Because this is not a place for posting content it opens up the potential to have a business related discussion or networking opportunity.

Through the groups you can reach out and get advice from other industry professionals, but you can also do some great networking for your business or brand. Interested in talking to a studio? You will be more likely to get a person who is open to networking if you contact them through LinkedIn.

Essentially the removal of the blatant sales promotional element allows you to focus on your blatant personal promotion. But the site is designed for that purpose, to promote you and your qualifications. So if you are in the adult industry and you are not yet on LinkedIn, it is time for your to embrace this social network.

Adult Classifieds get a new venue!

Friday Feature Photo: Kyle King
Friday Feature Photo: The sexy Hot House Exclusive star, Kyle King

The adult ad section on Craigslist caused a big scandal in the United States. Craigslist received a lot of flack for their adult ads.  The “Craigslist Killer” was reported to have trolled the personal ads to find his next victim.  Despite intense scrutiny and a very public lambasting, Craigslist was not particularly interested in removing this section. In fact, the law sided with Craigslist. According to first amendment lawyer Doug Mirell, “The Communications Decency Act says that essentially those who are simply providing a bulletin board by which others can post their content is not going to be liable for the content itself.” When people cried out about moral responsibility, or about the site being used to facilitate human trafficking, the site reminded people that Craigslist had actively helped authorities track down people engaging in human trafficking. In the end, their adult/erotic section was removed.

Many people asked, “Where are adult ads going to go, now that they are gone from Craigslist?”  Duttslist has answered that question.  It is a site that is set up like Craigslist, following the same style of user interface. They have made no secret of their adult ad section, in fact they feature it; in their “Hottest Ads” section, you will see the most popular of their adult ads.  They also offer more traditional community ads, making the classifieds site robust like Craigslist. but they are catering to the adult industry.

Duttslist is a two-person operation. Mike is the owner and Jen is the media consultant. Their most popular city is Toronto, but they are quickly spreading into major US cities.  Active on Twitter, various message boards and escort review boards, Duttslist is actively promoting their site as the new source for adult classifieds.

Their promotions are working because they are averaging over 200,000 page views a day, with more than 15,000 unique daily visitors, and it just keeps growing. They offer three different levels of ads, from the free classifieds to sponsored ads.  Though they are not competing with Craigslist, since Craigslist no longer offers an erotic services section, they are raising some eyebrows over there, because they did receive a cease and desist from them.

Ultimately it comes down to the fact that the adult industry was looking for a good adult classified site and Duttslist answered their call.  Make sure you check out their site and visit them on Twitter


Friday Feature Photo: Kyle KingThe amazingly sexy Kyle King is this weeks Friday Feature Photo. I met him at the Phoenix Forum this past weekend, and was immediately captivated. Obviously he is incredibly good looking with a body I could eat sushi off. But he is also a really nice guy.  I had a number of wonderful conversations with him.  Kyle is a Hot House exclusive, and has starred in a number of great Hot House movies. He also has a blog where he shares his thoughts and pictures from his travels, talks about his life and presents some exclusive sexy pics.

Make sure you check out Kyle’s Blog

Find him on Hot House

And chat with him on Twitter @KyleKingxxx

 

Tweet Dirty to Me at Exxxotica Miami

Exottica Miami Seminar: Hot to Get into Adult A to Z
Learn about getting into the Industry from highly specialized business experts.

7 Veils is coming to Miami!  I will be presenting as part of Michael Fattorosi’s seminar series, “Getting into Adult – A to Z“.  Michael is heading up and moderating this 3 day workshop. He’s an Adult Industry lawyer, and you can find him on Twitter @pornlaw.

Getting into Adult – A to Z will teach you how to get into the Industry, in front of and behind the cameras. There will be valuable discussions about business strategy and career management.  Definitely a great opportunity to speak to highly specialized Industry professionals about your adult career, and get some personalized advice and tips.

I will be presenting: Tweet Dirty to Me: learn to use Social Media to get the clicks. You will learn how to use Social Media to reach your audience, get people to talk to you, promote your brand, and of course get them to click your links!

I will post more about the event as we get closer, and I am very excited to be taking part in this conference. Let me know if you’ll be attending!  While I am there, hit me up about your social media strategy – I just might have some good suggestions!

Promote your porn on Twitter, promote your brand on LinkedIn.

Veronica Vaughn LinkedIn Profile
Veronica Vaughn promotes herself as a business owner first and adult star second. Like Veronica, keep your social networks connected. Her LinkedIn is for networking but her linked Twitter account is for promotion.

LinkedIn is the largest business networking site.  It is where you go to post your resume, find jobs, meet people, make connections, create business alliances and have access to amazing business resources. This is not generally where you’d think of porn.  In fact, the public does not usually think of any adult star as being invested in business.  However,  the most successful porn stars have great business heads; that is why they are successful. .

LinkedIn has generally been the forbidden network in porn. Most people in the adult industry have not viewed LinkedIn as an adult friendly platform. This is true, it isn’t.  But it is not against people in the adult industry, it is against using the site as a promotion for porn.  In all fairness, it is against using the site as commercial promotion for any business.  The network is not actually about promoting business, it is about building business connections.

Much like Facebook, it is primarily a self monitoring community. If your profile is essentially spam, you risk being deleted. If you spam groups, your posts will be deleted and you may be removed from the group. If you are obviously engaging or promoting illegal activity, you will be deleted.  But if you are focusing on developing your business connections you will be fine.

LinkedIn is a place where adult stars can focus on the business side of their networking –  meeting producers, studios, agents, distributors, managers, etc.  LinkedIn groups are  your greatest resource.  There are groups for every possible topic. Interested in Social Media? Join the group Adult Social Media and keep on top of what is happening in social media in adult entertainment.

Join a group, read the discussion and then take part. The more you use the groups the more they will benefit you.  As you participate, you will meet people and expand your network.

Are you needing information? Ask the group.

Are you needing help? Ask the group.

Are you looking for business connections? Ask the group.

To network on LinkedIn you just need to position yourself as a business person.  Promote your porn on Twitter. Network your brand on LinkedIn.