I recently came across an interesting blog, The Reluctant Pornstar. As you can imagine, I was immediately intrigued. I wondered if it was a blog by a pornstar chronicling her journey through porn, or maybe someone who did erotic photography and was being stigmatized. Perhaps it was a feminist blog about the objectification of women? What I immediately loved was that I did not know what to expect. What the blog does demonstrate is the power of a good title.
Branding is everything. You can make or break your business and career through it. What this brand made me do was dive into her site so I could learn more.
I discovered that Elli, the Reluctant Pornstar herself, is an adult star. Though, as she will be the first to tell you, she does not identify as one. She has a website that features photos, videos, and webcam of her engaging in sexual acts. Though they mirror a lot of the traditional amateur porn sites, Elli has set herself apart by her non-porn activity. Besides blogging, she also posts photo essays about everyday life, gardening tips and cooking videos (well, there are also erotic stories).
I have spoken about the importance of being yourself in your branding. Your personality is your biggest asset, and Elli has created a great franchise based around hers. She is sexy and flirty, a little geeky, witty and generally playful.
Some examples of her reluctant pornstar side, and some of my favorite parts of her website, are her playful videos, like “Flip and Squish Eggs” or “Morning Bum”. I think I like that one because it is so distinctly Canadian.
Elli’s blogs range from everyday life in Vancouver to sexy videos and some of her more salacious exploits. Regardless of the content, they are all distinctly her.
She became the Friday Feature because I wanted to give you an example of how being yourself can be integral to the creation of your personal branding. Elli is able to attract a wide audience because her branding is so unique. The blog allows her to capture both an Adult, and non-adult audience. Why would you want to capture an audience not looking for Adult content? Well, if someone likes your blog, and they know that you produce adult content, there is a chance that they will be curious about it. You are more likely to get a longer term subscriber if you capture them with more than just a sexy vid or provocative picture. If they like YOU then you become the substance behind your product.