SEO (search engine optimization) is an extremely important tool for your website. Google made this really easy with an auto-populate feature in their search bar. All you had to do was start typing your keyword and a menu would populate below your typing with a list of potentially related search terms. This was great for figuring out some alternate search terms for your site. However, Google black listed porn. They blocked their search box from auto-populating any terms that might lead to adult content. So if you are an adult site, you have to work a little harder to research your keywords – but not that much harder.
SEO is essentially what allows your website to be found by search engines. Most people think that SEO is finding keywords to add to meta tags on your page. If you understanding html coding, that does not sound like a difficult thing to incorporate. However, if you do not do coding, that seems a bit more scary. Thankfully, meta tags are not the best way to optimize your site for SEO. Writing your keywords into your copy is the best SEO.
Most of us think that we know what the best keywords for our site will be. Honestly, you probably know one or two, but most likely you will not guess the rest. Before Google blackballed adult terms, we could just turn to their search box. Now you need to access SEO and keyword applications using other methods.
The easiest (and free) tool for this is Google Adwords. Ynot just wrote a great blog post that takes you through the steps of using Google Adwords for keyword research. Using Adwords, you can search for terms you want to use, and it will give you a list of other potentially relevant keywords and terms. You can also ask it to evaluate your website and it will give you suggestions.
If you have a blog, a great tool for optimizing your posts is Scribe SEO. This is a subscription service, but it’s not expensive, and it does a great job optimizing every post and page on your blog site. It also helps you make sure your SERP (search engine results page) is optimized for search engine listings. It also gives you suggestions for getting backlinks.
Because Scribe SEO is a subscription service you will get more robust SEO help than from just using Adwords. However, Adwords will still give you great results for keywords and phrases. And you can’t beat free. Once you get your list of words you just need to incorporate them into the copy on your site.