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Start Talking on Google Plus: Boost Your SEO

SEO for social networks is not the same as SEO for your website or blog. A large component is the social element and Google Plus is no different. Not only do you need to optimize your profile, link your website and optimize your posts, but you also need to talk to people. This is one of the biggest issues with adult brands and social media, an overwhelming lack of engagement with fans. But it is time to get over it because it is vital to your social SEO.

Sharing your Posts

When you write a post, make sure that you are sharing it to the public. You do not have to do this with every post. In fact you can create a sharing strategy. Share your more provocative post with your circles and then your more generic, aka “safe”, posts with the public.

You have a choice of what circles and with whom you want to share your content. You can make it as limited or open as you would like. But if you want people you don’t yet know to access your content you need to make sure it is publicly available. You do this by selecting “public” when you select your circles.

By making your posts public, not only will people be able to find you in searches but when they go to your profile they will be able to see what you have posted. Many people like to “browse” profiles before they circle someone. Think of this as your Macy’s window and they are window shopping.

Respond Back!

So many people ignore the people who engage with them. This is bad. If you want to grow your network, your exposure and improve your SEO you need to engage back. If someone pluses your post, add them to your circles. If someone comments on your post, respond back…and add them to your circles.

Tag People

A great way to initiate conversation with someone is to tag them in a post. You do this by typing + and then their name (which will auto-populate when you start typing). This creates a tag, or linked text, in your post. Doing this also gives a notification to that person that they were tagged.

This is a great way to start conversation or let someone know that you are talking about them, or their content.

Comment

Comment on other peoples posts. It really is that simple. Stop only looking at what you are putting out there and start looking at what other people are sharing. If you post thoughtful comments on other peoples posts you might make a new contact, create a conversation or debate. You will all be introducing yourself to all their followers who saw that post, because when they see the post they will now see your comment. If it is good they may circle you or look at your shared posts.

Circle People

Circling people is one of the easiest and fastest ways to grow your network. Go out and find people in your interest area. Find people you might want to talk to. Add them to your circle and start engaging with their content. Many people will circle you back just because you circled them.

Finding Content

Finding people can best be done by finding content. You do this through G+’s real time search. Type in a search term and your results will stream in real time what people are currently posting. You can keep this search list auto-refreshing or pause it for easier reading. This is a great opportunity to comment on people posts and find people to add to your circles.

All of these things will help boost your overall SEO. Google+ will rank you higher in their internal search engine, getting you more exposure, and thus helping your overall SEO.

SEO Optimize your Google Plus Snippet

Sexy Google Plus

Having an interesting image will help your snippet

The most important part of SEO optimizing your Google Plus posts is making sure your content is easy to share. Your social snippet is integral for making your content easy to share. A snippet is also known as a SERP, or search engine results page. This is the description that Google associates with your page. So your SERP is the summary description that people see in a search engine that helps them determine if they want to click on your link or not. In Google+ the snippet is what helps people determine if they want to read your post.Having a strong snippet can help determine if people read, comment or plus your post.

How to optimize your SERP

So now you are likely thinking, yes this is something I need to do! But how? Thankfully for blog writers there are a number of easy plugins you can use:

If you need to optimize a website you will need to go into the html code. If you are not comfortable or familiar with this, then ask a web designer to do it for you.

In your html you will need to optimize your “Meta Description”, this is what sets your SERP:

<head> <meta name="description" content="This is an example of a meta description. This will often show up in search results."> </head> 

Your meta description is where search engines will pull your snippet from. This is on every page of your website…and yes you want to optimize ever meta description.

Images Matter

Though everyone in porn knows this: we are all visual people.  So what does that have to do with SEO? Well, this is another important element of your optimization. If you want people to read your post you want to make it as attractive as possible. So using an image that helps captivate people’s attention is important.

Plus, when you add an image to you blog post not only does is make it more attractive to the reader, it creates another SEO opportunity. You can optimize your image information, so when people do image searches they might come across your post.

 

So not only is it important to make sure you optimize your Google+ but you want to make sure that if you are sharing content from your website that it is optimized as well. The quality of your snippet greatly influences views, comments, pluses and sharing.

SEO Optimize Your Google Plus Profile

SEO (search engine optimization) on Google Plus is an absolute must. Since they announced they are indexing everything posted, this is huge opportunity to boost your SEO. But what do you do if you don’t know how to optimize for SEO? Google Plus is making it easy.

Your Name

Make sure that your name is actually your name, and yes you can use your stage name. You want to use the name you want people to know you by. Think of this as your personal branding. You want people to know who you are. The nice thing is that if you use a nickname, they give you the option of adding it without it replacing your name.

  • To add a nickname, click edit on your profile. Then click your name. Then click “more options”. You will see a box to add your nickname.

Google Plus Nicknameor

Google Plus Nickname

Just a little word of caution. Just like Facebook, Plus does not like you to change your name to frequently. So make sure you know what you want before you change it.

Your name, whether it be on your profile or you page is important. When people are searching for you on the network or on search engines, they will be using this name to find you. Make sure it is the name you want representing your brand.

Just a side note, Google will not let you use a name it thinks is not real. This might be a problem for some people in adult. If they deny your name choice you can contact them to get it approved or you can just set up a fan page instead of using a profile.

Search Signals

Search signals are the things that search engines are looking for when you do a search. Google Plus has made this part easy. The search terms that you want to be found for are the ones that you need to put in your profile.

The most important areas to load keywords are you introduction, employment, education and places.

If you place your keywords in these sections you will be more likely to turn up for search results for that key term. Places is an important one in case people are looking for someone from, or living in, a specific town. Make sure to include places you previously lived to make it easier for people to find you.

What about the tagline? Good question. It does not seem to be heavily weighted, if all. So put whatever you want in the tagline. Occupation and bragging rights are also not weighted.

In a search for your query, after your key word the number of people in your circles, profile verification, and engagement are all weighted and in that order from heaviest to lightest.

Currently Plus seems to be giving profiles more weight than pages, which makes it even more important to SEO optimize your pages!

Certain search fields are more important for internal searching on Google Plus vs. searching on Google the search engine. Places you lived is one of those fields, it seems only relevant for people searching for you within the social network.

There are ways to spam with keyword loading and people are doing it. But Google is smart and will catch on to this kind of SEO practice. So it is best that you do not blatantly keyword load. Keep your descriptive writing relevant and good quality. It will be better for you in the long run.

Getting Started with SEO for Goolge Plus

Google Plus is becoming a major player in the social networking world, even for adult. You could actually argue that it is becoming bigger for adult than Facebook because Google is not as discriminating against adult content.

One of the biggest advantages of Google Plus is the built in SEO. Google Plus indexes every link that you post. Meaning, if you post a link to your site, that link is immediately added to the Google search engine. Yes, even if your site is XXX.

This series will be broken up over a series of posts:

  • Your Profile: How to optimize your profile to appear in search results
  • Search Results: How you appear in search results on and off Google Plus
  • Social Snippets (SERP): How to optimize your SERP (search engine results page)
  • Badges: Linking your website and your Google Plus page
  • Engagement: The importance of being social

After this series, I will be writing on a couple of more advanced issues for Google Plus SEO: Getting Verified and Authorship.

Overall SEO for Plus is not the simplest of tasks. But once it is set up, maintaining good SEO habits is very easy. No matter what, if you are investing in Plus then take the time to invest in SEO.

15 Tips to a Tip Top Twitter

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Twitter is one of the strongest tools in social media for the Adult Industry.  You can essentially post what you want,

Feature Friday Photo: Seth Gamble

Feature Friday Photo: the very sexy and talented Seth Gamble.

without fear of being deleted. You can network with people any time of day or night and every audience is to be found, from fans to B2B. This means that your Twitter needs to be working for you and not against you.

Having a strong Twitter bio is important. This is your first impression – your first chance to get someone to like you. This is also how search engines find your profile, so you want to make sure it is SEO optimized.

Once a week I go through my new Twitter followers and decide who I am going to follow back.  I consider a lot of factors in deciding why I follow or don’t follow someone.  One of the biggest reasons is their bio on Twitter.

Think of your bio as your 10 second elevator pitch. You have 160 characters to tell me why I should be interested in you.  If I like what I see, maybe I’ll click your profile and check out your most recent posts.  If those are interesting then I’ll follow you.  But the bio is your handshake.

5 Tips for a strong Twitter Bio:

  1. Tell me who you are. Are you a public figure? What do you do? Why are you here? I want to know who I am following
  2. Web Address: if you have a website, put the url in your bio.
  3. Don’t be crass or abrasive.  If you seem unfriendly and rude, why would I follow you?
  4. Don’t try to sell me.  If your bio is trying to push a product, that tells me you are about your sales and not about engaging with your followers.
  5. Be charming. Be nice. I want to think that if I follow you, you are approachable.

5 Tips to optimize your Twitter Bio

  1. Putting your web address in the bio is an easy way to have your Twitter associated with your business in the search engines.
  2. Use industry key words in your bio. Do some keyword research and make sure to use some of the big ones. That way, when people use them in a search you have a chance of coming up in the results.
  3. If your name is branded, use your name, so when people search your name they will find you.
  4. Don’t shorten any words.  Search engines don’t search for abbreviations. So unless your key term is usually abbreviated, spell it out.
  5. If you have a long URL for your website, use a Bit.ly to shorten it.

5 Ways to make me think you are a spammer

  1. Sending an auto-DM like, “Are u fun?” This is just spam.
  2. Using a validating service like TrueTwit. You are not preventing spam, you are creating it.
  3. DMing me the same message over and over…
  4. Tagging me in a post to a random link. If you post a link that says nothing but the link and my name..wham, bam, spam!
  5. If your avatar is an egg, I will think you are a spammer even if you are not.  Put in a pic.

Feature Friday Photo: Seth Gamble This week’s Feature Friday Photo is the very sexy Seth Gamble.  I would like to say I was captivated by his beautiful blue eyes or his amazing body but I was drawn in by his Twitter. Seth set him self apart on Twitter because he was so genuine and approachable. This boosts his star power exponentially.   He says that “well-behaved people rarely make history….life is a gamble…I’m all in.” Seth is also a very talented actor and has appeared in a ton of movies. Make sure you check out his films and follow him on Twitter.

Visit him on Twitter @sethgamblexxx

View his acting bio

Seth a big supporter of Hot Rawks, an injected aphrodisiac made from raw organic superfoods and herbs.

10 Tips for the best Twitter Bio

Tights with "Follow me" printed on the legsHaving a strong Twitter bio is important. This is your first impression – your first chance to get someone to like you. This is also how search engines find your profile, so you want to make sure it is SEO optimized.

Once a week I go through my new Twitter followers and I decide who I am going to follow back.  I consider a lot of factors in deciding why I follow or don’t follow someone.  One of the biggest reasons is their bio on Twitter.

Think of your bio as your 10 second elevator pitch. You have 160 characters to tell me why I should be interested in you.  If I like what I see, maybe I’ll click your profile and check out your most recent posts.  If those are interesting then I’ll follow you.  But the bio is your handshake.

5 Tips for a strong Twitter Bio:

  1. Tell me who you are. Are you a public figure? What do you do? Why are you here? I want to know who I am following
  2. Web Address: if you have a website, put the url in your bio.
  3. Don’t be crass or abrasive.  If you seem unfriendly and rude, then why would I want to follow you?
  4. Don’t try to sell me.  If your bio is trying to push a product, that tells me that you are about your sales and not about engaging with your followers.
  5. Be charming. Be nice. I want to think that if I follow you that you are approachable.

5 Tips to SEO optimize your Twitter Bio

  1. Web address in the bio. This is an easy way to have your Twitter associated with your business in the search engines.
  2. Business name in the bio. When people search for you, they often search for business names, so include it.
  3. Use industry key words in your bio. Do some keyword research and make sure to use some of the big keywords, that way when people search for those you have a chance of coming up in the search results.
  4. If your name is branded, use your name. This way when people search your name, they have an even better chance of finding you.
  5. Don’t shorten any words.  Search engines don’t search for abbreviations of words. So unless your key term is usually abbreviated, spell it out.