Posts

Why Your Twitter Post is Not Being Seen on Facebook

Are you wondering why you should not syndicate your Twitter on Facebook? Isn’t it easier to have your Tweets automatically post an update to your Facebook page? Isn’t it easier to not have to go onto Facebook and post yourself? Of course it is. However, if it is important to you that people see your posts, then you will say no to syndication.

I can give you lots of technical jargon that will tell you why you should not syndicate. Things having to do with News Feed Optimization and the algorithm that will prevent your content from making it onto the news feed. But there is really no better way to understand why you shouldn’t do this than to see it with your own eyes.

This post was taken directly from the newsfeed. You will notice that right underneath the post it says “See 10 more posts from Twitter”. You might think that this is 10 more posts from that same person. You would be wrong. These are 10 more stories from 10 different people, they just all happen to be syndicating through Twitter.

Syndication is an easy way to make one post and have it appear on all your relevant social networks. Where this is fine for LinkedIn, it does not work for Facebook. Outside of the fact that Facebook and Twitter are usually two different audiences, and that what is allowed on Twitter (ie. nudity) is not allowed on Facebook, your posts have a significantly lower chance of being seen because of getting lumped together with other Twitter posts.

It is not your content they are discriminating against. Facebook discriminates against syndication in any form. So if you are syndicating then you will be lumped into posts such as the one featured above. So if you want people to see your posts, you have to get on Facebook and actually post it yourself.

/by

How to Link your Facebook to Twitter

,

How do you link a Facebook Page to Twitter?  This has been a big question that people ask all the time.  It is called syndication when you post on one source and it shares that same post in multiple locations.

I am going to tell you how to link your Facebook to your Twitter. Then I am going to tell you why you shouldn’t do it.

How to Link your Facebook Page to Twitter

Social Syndication: Linking Facebook to Twitter

First things you need to have are 1. a Facebook account and 2. a Twitter account.

Then go to www.facebook.com/twitter

Click the “Link to Twitter” button next to your fan page and you are done.

You can also choose what content is shared from Facebook to Twitter. For instance you want to share updates but not events, or photos but not links. You can customize your syndication so not everything you post on Facebook is simultaneously posted on Twitter.

Why you should say no to syndication

Facebook and Twitter are two very different social networks. They are used for different purposes, in different ways. They have different audiences and different voices. Many of us in adult avoid Facebook because too many profiles and pages get deleted. But for those of us who do use Facebook we have figured out that the best way to stay on Facebook is to keep our posts clean.  Well, on Twitter we don’t really have to worry about that.  So to say that the audiences are different, and the posts that are acceptable are different is a pretty gross understatement.

  1. Twitter is limited to 140 characters and Facebook is not. So when you post on Facebook, and it is longer than 140 characters, you will get a post on Twitter that will be truncated.. The problem with this is that it becomes obvious that you are posting from another account.
    Facebook post on Facebook

    This is the original Facebook post. It is much longer than what you saw on Twitter. Though this is a good post of Facebook, it was not one written for Twitter.

    Facebook post on Twitter

    This is a tweeted posted by Facebook. You can see that the majority of the update has been cut off and a link has been given for you to be able to read the entire post.

  2. Truncated posts. The problem with having a truncated post is that your tweet is being cut off mid thought or sentence. If the person is interested in reading the rest they will have to click the link and go to another platform to read the rest of the post. Though the pornsters on Twitter are use to clicking links, they will not be as thrilled to click a link that takes them to a post that has been made Facebook acceptable.
  3. Phoning in your Social Media. No one likes to think that your social media account is not actually you. They want your Twitter to be you tweeting and know that you are there to respond to them if they interact with you. A post coming from Facebook demonstrates that you are not interested in being on this social platform and that you just want to get your information out to the world.
  4. Duplicate Posts. If you are posting the same thing on both the social networks, the part of your audience that does follow you on both will be bored. The audience that is looking into your and checking out your two profiles will see that they are the same and not find any reason to follow both.
/by